General Data Company, Inc., a manufacturer and provider of labeling, coating, barcode identification, data management and equipment service products and solutions, is expanding its digital color printing and finishing capabilities with the addition of a new HP Indigo 6900 digital press equipped with a GM DC 350 finisher.

The HP Indigo 6900 enables General Data to increase its production of digitally printed color labels, including short runs, variable data imaging, and use of security/brand protection features. Installed in General Data’s AmeriGraph facility in Atlanta, GA, USA, the HP Indigo 6900 will be used to print prime labels, shrink sleeves and flexible packaging for industrial and consumer goods products, packaging and marketing efforts.

General Data was recently profiled in L&NW. Click here to read the in-depth feature.

“Investing in advanced digital printing technology like the Indigo helps us to be more responsive to the needs of our customers by providing superior quality digital color labels quickly and efficiently, especially for jobs that include multiple SKUs and variable data,” says Peter Wenzel, president and CEO of General Data. “We can now also serve new and growing markets that are a great fit for the Indigo’s excellent and cost-effective printing and finishing capabilities.”

The HP Indigo 6900 supports a wide range of media, including synthetic and paper substrates from 0.5 to 18 pt, as well as many eco-certified substrates and environmentally friendly primers, varnishes, and adhesives.  It supports a wide range of opacities, including the ElectroInk Premium White, a versatile, opaque white, delivering up to silk screen white opacity in a single print process. HP’s Liquid Electrophotography (LEP) technology delivers crisp, high-resolution printing, while the unique Ink Matching Systems (IMS) can accurately match up to 97% of Pantone colors.

The GM DC 350 finisher is equipped with two flexographic print stations to add embellishments such as full varnish, textured varnishes, cold foil and other features designed to enhance product labeling, packaging and brand presence.

“More of our customers are looking for innovative and cost-effective ways to enhance their brand’s packaging,” says Paul Thompson, VP and GM of General Data’s AmeriGraph division. “The new Indigo with the GM DC 350 finisher will enable us to produce labels and packaging that will help our customers take their brand to the next level.”